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Professional Profile

Mario Garza Livas
High-Performance Systems Architect

I design systems, strategies, and organizational structures that help businesses, leaders, investors, and high-performance ecosystems navigate complexity, unlock opportunities, and achieve sustainable performance.

Strategy · Systems · Performance · Transformation

My work sits at the intersection of systems thinking, strategic transformation, entrepreneurship, capital allocation, and football business.

Through proprietary methodologies, strategic advisory, and hands-on leadership, I seek to bring structure where there is talent, clarity where there is complexity, and sustainability where there is accelerated growth.

I

Professional pillars

The five fronts that hold up all of my work. Every role, platform, and domain on this page is anchored to one or more of them.

I
Pillar I

Strategy, Systems & Organizational Transformation

Designing strategies, organizational structures, diagnostic frameworks, and transformation initiatives that align capabilities, resources, and objectives. The focus is on strategic differentiation, operational efficiency, organizational development, and sustainable performance.

II
Pillar II

Entrepreneurship, Executive Leadership & Capital

Building ventures, developing business models, leading organizations, and identifying opportunities for sustainable growth and value creation. This pillar also encompasses investment strategy, portfolio management, risk, and capital allocation through the relevant professional mandates.

III
Pillar III

Football Business & Talent Representation

Advising football organizations and stakeholders on commercial strategy, business development, investment opportunities, and organizational performance, while representing football talent as a licensed FIFA football agent.

IV
Pillar IV

Academia & Intellectual Production

Teaching, researching, writing, and developing ideas at the intersection of business, strategy, systems, and human performance.

V
Pillar V

Media & Public Communication

Sharing ideas and professional perspectives through authorship, video-podcasting, conference speaking, and other channels that encourage dialogue, knowledge sharing, and intellectual engagement.

II

Professional roles

The capacities in which I carry out each pillar.

Pillar shows which pillar each block serves.

Strategy & Advisory
Pillar IPillar III
  • Strategic AdvisorThe Metanoia Group
  • Football Business ConsultantMetanoia Football, a subsidiary of The Metanoia Group · Four Nations Football Consulting
Entrepreneurship & Executive Leadership
Pillar II
  • Founder & CEOThe Metanoia Group
  • Founder & EntrepreneurPast and present ventures: Préstamo Unión and El Atelier MX, among others
Investment & Capital Management
Pillar II
  • Founder & CIOCustodia Group
Talent Representation
Pillar III
  • FIFA Football AgentIn collaboration with Natio
Academia & Intellectual Production
Pillar IV
  • Adjunct ProfessorTecnológico de Monterrey & EGADE Business School
  • AuthorThrough the publishing imprint El Atelier MX
Media & Public Communication
Pillar V
  • Video-Podcast HostYouTube video-podcasts from the El Atelier MX imprint
  • Conference SpeakerMainly through ineXorable, Hágase Tu Voluntad and Áskesis —projects and brands managed by El Atelier MX—, but also available beyond these three projects
III

Operating platforms

The structures through which that work is carried out.

Pillar IPillar II

The Metanoia Group

Strategy, Systems Architecture & Organizational Transformation

My principal platform for developing and applying proprietary methodologies, diagnostic systems, strategic advisory, and organizational transformation initiatives.

Pillar II

Custodia Group

Investment Strategy & Portfolio Management

My investment platform, focused on portfolio strategy, capital allocation, risk management, and investment decision-making.

Pillar III

Football Consulting & Representation

Football Business, Advisory & Talent

Professional activities spanning football business consulting, commercial development, strategic partnerships, investment-related opportunities, and talent representation through the relevant organizations and mandates.

Pillar IV

Academic Institutions

Teaching & Knowledge Development

Academic contributions through teaching and engagement with business education, including Tecnológico de Monterrey and EGADE Business School.

Pillar IVPillar V

Publications, Podcasts & Speaking

Intellectual Production & Public Communication

Channels for developing and sharing ideas, publishing work, engaging audiences, and contributing to professional and intellectual conversations.

IV

Specialist domains

The specialized knowledge behind each pillar.

Pillar I

Systems & Performance

Systems architecture, organizational design, performance improvement, and strategic execution.

Pillar IPillar II

Business & Transformation

Business strategy, entrepreneurship, executive leadership, operations, and organizational change.

Pillar II

Capital & Investment

Investment strategy, portfolio management, financial markets, risk management, and capital allocation.

Pillar III

Football & Sports Business

Commercial strategy, talent representation, business development, strategic partnerships, and investment and M&A advisory.

Pillar IV

Knowledge & Education

Research, teaching, authorship, conceptual development, and intellectual inquiry.

Pillar V

Media & Communication

Podcasting, public speaking, interviews, and knowledge dissemination.

V

Intellectual identity

The thinking practices that connect everything above.

My intellectual interests center on understanding complex systems, examining ideas across disciplines, and translating knowledge into practical frameworks and meaningful outcomes.

01

Systems Thinking

Understanding structures, relationships, incentives, and interdependencies.

02

Strategic Thinking

Exploring choices, competitive positioning, resource allocation, and long-term consequences.

03

Intellectual Inquiry

Examining ideas across business, philosophy, science, and human development.

04

Writing & Authorship

Developing ideas through research, reflection, and written work.

05

Teaching & Dialogue

Sharing knowledge, challenging assumptions, and encouraging critical thought.

These practices inform my professional work and connect my activities across business, investment, football, and academia.

How I think, in the first person · The mind, questions 5–9 →
VI

My approach

How all of this translates into the work.

I view organizations and high-performance environments as interconnected systems.

Sustainable results emerge when strategy, people, processes, incentives, capital, and execution work together.

My approach combines analytical rigor, systems thinking, strategic differentiation, and an entrepreneurial orientation to identify constraints, structure opportunities, and translate complex challenges into actionable solutions.

Across business, investment, and football, my objective is to contribute to the design of systems capable of creating, capturing, and sustaining value.

Frequently asked questions This page shows what I do and where I do it from. If you would like to know me more deeply —how I think, why, and what I live from—, you will find it in twenty questions. Read the frequently asked questions →

Mario Garza Livas

High-Performance Systems Architect

Strategy · Systems · Performance · Transformation