Personal Landing Page
·Strategic Advisor
·Football Business Consultant
·Sports Agent
·Family Office CIO
·Adjunct Professor
Not my résumé: how I see the world, what shaped me, and what I stand on.
Almost everything I do began as a question that wouldn't leave me alone.
That question is simple to ask and hard to answer: what keeps something from breaking when conditions change? I have asked it in an industrial plant and at a debt negotiation table, in founding a company and in managing a portfolio, alongside footballers and clubs, in front of a classroom and in front of a blank page. Anyone looking at my path from the outside will see a series of leaps. I see a single question, moving from place to place.
The answers I kept finding were almost never where everyone was looking. The problem is rarely in the part that fails; it is almost always in the relationship between the parts. A profitable company that depends on its founder never being away. A large estate that can't withstand a single bad year. A brilliant person who falls apart after losing a title, because at some point they confused what they do with who they are.
I didn't learn this in a classroom. I learned it up close, with real consequences. I have watched things that seemed solid come down, and I have been there at the moment when you have to decide what to protect, knowing you can no longer protect everything. Those decisions are not made on a spreadsheet, and they cost far more than anyone sees from the outside. But they left me with something I have never been able to unsee: a company, a title, or an estate is a means, not an end, and when someone places their worth in what they own, life can take it all without asking permission.
Those experiences changed the way I see. The Greeks had a word for it, metanoia, and I chose it as the name of my firm because it describes what happened to me before it describes what I do: not an improvement, but a change in the way of seeing.
Since then, I have held a few convictions quite firmly. That reality is entropic and always will be, and that the real risk is not chaos, but building as if it will never come. That the person comes first, then what they build, and last what they own, and that reversing that order is the quietest way to become fragile. And that nothing truly belongs to us: everything is entrusted to us. A child, a company, an estate, a student, a planet. In the end, what we safeguarded matters less than who we became while doing it.
That is why the idea of someone depending on me makes me uneasy. When I walk alongside a leader, represent a footballer, or teach a class, what I am after is that, on the day I am no longer there, something stays in place. I write for the same reason: so that others don't have to stumble over stones someone already pointed out. My books are not a collection of topics; they are the same question looking at business, money, marriage, fatherhood, truth, and faith.
I don't have definitive answers, and I am a little wary of anyone who claims to. What I do have is the habit of asking where a decision is being made from before asking what to decide, and of trying to examine my own convictions with the same rigor I apply to other people's. Sometimes I manage it. I move forward like almost everyone: a few steps ahead, one or two back, trying to make sure the balance comes out in my favor.
Outside of work, I am a good deal simpler than this page suggests. I have been married for ten years and have a four-year-old daughter who is a handful and is my whole life; much of what I write about marriage and fatherhood I write with the two of them in mind, and with the husband and father I want to be. I love to think, and to write about what I think. I love to read and to learn something new, all the time: curiosity has been my most constant teacher. I am also passionate about football, travel, and the history of the places I visit. I play the piano, compose, and play chess.
And there is something that holds up everything else. I am Catholic, and faith is not a compartment of my life but its center. I don't impose it or use it as an argument; whoever works with me doesn't need to share it. But it would be dishonest to introduce myself without saying so. In the hardest moments, I stopped needing other people's approval, because I understood that the only gaze that truly mattered was God's. Today I try to do my part as well as I can, let go of the result, and make sure my faith does not stay inside me but becomes service to others. I don't control the harvest; I answer for what I sow.
I believe the most valuable things a person can do are born where what they are good at meets what they love. This page is, in large part, a map of that meeting point. If anything here is useful to you, I will be very glad. And if you would like to talk, the doors are right below.
Mario Garza Livas
Monterrey, Nuevo León, Mexico
Phone, WhatsApp, LinkedIn and 4 email addresses.
The written work, the apostolates and the companies I work with. Fourteen doors into the ecosystem.
The Metanoia Group, ineXorable, and Hágase Tu Voluntad are not three independent projects: they are one system viewed from three distinct perspectives. The three layers operate on a shared human architecture — the person, their works, and their wealth — and converge on the same figure: the antifragile agent of change. ineXorable develops this architecture from a secular framework; Hágase Tu Voluntad orders it through the Catholic faith; and The Metanoia Group brings it into practice in the world.
Strategic architecture to strengthen leaders, companies and wealth.
The firm I work from, and the operating layer of the system. Success generates complexity: the more you grow, the more critical the decisions, the more invisible the risks and the heavier the strategic pressure. The Metanoia Group is the advisory architecture built to navigate that complexity with clarity, structure and resilience, through three verticals: Executive Coaching for the leader, Business Consulting for the organization and Wealth Strategies for the estate. The goal does not stop at better results: it is to build human, organizational and financial structures capable of sustaining success over the long term.
Change is inexorable. Your capacity can evolve and transcend it.
The intellectual layer of the system. We live in an era of technological disruption, geopolitical tension and economic volatility, where traditional models of success turn fragile: the decisive advantage is no longer stability, but the capacity to adapt. Hence the shift that organizes the entire project, from prediction to architecture. ineXorable does not propose getting the future right, but depending less on getting it right —which is why it is defined by a way of looking rather than by a subject: the subject changes, the lens stays—. Whoever reaches that clarity stops merely adapting and becomes an agent of change, in their life, their work and their wealth.
One life. One direction. One question.
The spiritual layer of the system, and the Catholic upgrade of ineXorable: same architecture, same triad, a different orientation. It answers what a culture that split faith from daily life left unresolved: how to live the faith fully without abandoning the real responsibilities of the world. It starts from the diagnosis of fragmentation and proposes not one more dimension, but ordering the whole of life under a single hierarchy —illuminating the interior life, leadership, work, the use of money, cultural responsibility and the care of creation. Whoever lives this way stops being a spectator of their time: they become an apostle, a disciple and a custodian of the treasures God has entrusted to them.
One architecture, dozens of books.
Dozens of books organized across thematic categories, free to download in PDF. This is where the three layers are developed in writing and with rigor: the same investigation applied to different levels of reality, from how a person learns, decides and governs themselves, to how wealth becomes the capacity to choose. Each work includes its thesis in one sentence, its thematic tags, the full abstract and a direct download.
Strategic architecture for the professional football ecosystem.
The football vertical inside The Metanoia Group: the same system applied to one concrete industry, where talent, institutions and governance decide competitive advantage. Dozens of applied research papers organized across various areas —from talent development to the institutional transformation of clubs and the governance of leagues and confederations— plus several books from his written work, such as Football Intelligence and Margen Cero. They all share one thesis: sustainable advantage does not rest on talent or resources, but on the institutional architecture able to turn them into performance.
Athlete representation.
Football business consulting.
One faith. One life. Seven paths.
Seven Catholic initiatives with their own identity and a single root, seeking to bring the faith into different realities of life: vocation, leadership, the body, the road, culture, neighbor and creation. Born in Monterrey, Nuevo León. If Hágase Tu Voluntad is the spiritual layer thought through, the portfolio is that same layer put to work: seven different doors into the same house, and not everyone enters through the same one.
Building and safeguarding companies and wealth with purpose, ethics and a long-term view.
The corporate and patrimonial structure I invest and build from, gathered under a single identity in two subsidiaries: Custodia Capital, the investment dimension in public markets, and Custodia Holdings, the business dimension in private companies and real estate. It starts from one idea: wealth is not an end in itself but a responsibility —something received, grown, protected and handed on better than it arrived. It manages private wealth only, and takes part in any project by invitation.
The Metanoia Morning Brief is a morning briefing of economic, financial, business and geopolitical intelligence for Mexican Principals who need to understand, in just a few minutes, what changed, why it matters and how it may transmit to their businesses, capital and wealth. It does not set out to report everything that happened in the world, but to filter the noise, connect the relevant variables and turn complex information into clarity for the decisions that truly matter.
The Metanoias is a guided walkthrough, in forty-two graphic novels, through the lives of remarkable people who lived a metanoia: a change of mind so deep that it transformed what they did and who they became. Twenty-one show first-order metanoia, which changes the map through which we see reality; the other twenty-one, second-order metanoia, which changes the center from which we live. Each story fits on a single page.
The Center gathers, as graphic novels, the words and steps of Christ: the Sermon on the Mount, the Parables of the Kingdom and the other great discourses of Jesus, together with the Holy Rosary and the Way of the Cross. Eight multi-page novels, meant to be read slowly, page by page, in a reader that remembers where you left off. If The Metanoias shows lives that changed their center, The Center shows the Center itself.
Full directory of links, social profiles and contact.
You don’t need to do more. You need to do what is yours to do.
An independent work that zooms in on a single dimension: productivity and self-governance. In a culture obsessed with optimizing, measuring and accumulating, Áskesis —from the Greek Ἄσκησις, “training”— asks a prior question: is what we are doing worth optimizing at all? Its answer is a philosophy of training the whole person, built on three pillars —Frugality, Discipline and Faith— and one operating principle: MISO, Minimum Input, Same Output. It doesn’t promise doing more or controlling the outcome; it proposes ordering before optimizing, because whatever is repeated, forms. Whoever trains this way stops living by motivation and starts living by criterion: they do their part faithfully and leave the result in God’s hands.
Track record and credentials in two documents.
Social media
Public presence, platform by platform.